Resume

ROGER ALLEN BENTLEY

QUALIFICATIONS

CREATIVE MANAGEMENT—As worldwide creative director, led teams across Ammirati Puris Lintas’ global network to launch advertising campaign for Iridium, first hand-held satellite phone, in TV, print, digital, and direct response translated into 35 languages across the globe. Helped win Bank of America new business pitch as executive creative director for Inter Public Group coordinating creative execution across all marketing disciplines of the holding company. APL executive creative director on GMC during creation of long running “Professional Grade” campaign, as well as new business wins Dell Computer, Finlandia Vodka worldwide, and Lego worldwide. As Grey San Francisco ecd, managed integration of traditional and digital creative departments increasing the agency’s digital capabilities and winning BMW digital account. Awarded One Show Gold for Nike Tennis at Wieden+Kennedy, Silver for Prison Blues at BIG ADS, and took Grey SF from just 5 to over 50 Addy awards.

ART DIRECTION—Collaborated with senior management at Coca-Cola, as Wieden+Kennedy art director to create Coke’s Cricket World Cup “Red” campaign in India that took brand from zero to over 60% market share in the region. As group creative director on Mercedes-Benz created and integrated brand advertising across all channels including TV, print, web, and collateral for newly redesigned S-Class, first CLS, newly redesigned M-Class, and first R-Class vehicle launches. For Verizon, created graphic design system for retail and packaging for phones, as well as first on-screen texting graphics to help brand achieve role of #1 mobile provider in U.S. For RIM, developed launch video and layout for graphic user interface on first Blackberry Playbook tablet, getting over 2 million hits first month online.

 

BRANDING—Developed master-brand guidelines for Verizon. Managed cross-channel brand integration for Mercedes-Benz. Rebranded Bank of America advertising and design assets across all consumer touch points for both online and interior banking environments, including ATM kiosks and lobbies.

 

STRATEGY—Worked closely with Wieden+Kennedy planners to create successful cross cultural ad campaign for Coca-Cola in India, Pakistan, and Sri Lanka. Developed strategic analysis and brand planning for creating Goldman Sachs’ global launch ad campaign during their Initial Public Offering, second largest in U.S. history.

 

ADVERTISING/DESIGN INSTRUCTOR—Taught courses in advertising layout & design, including art direction & copywriting at Pacific Northwest College of Art. Instructor for advertising portfolio development classes at Ad House, NYC, guiding students through process of creating engaging portfolios.

 

SKILLS

World-class presenter. Expert typographer, calligrapher, and illustrator. Proficient in Adobe programs Photoshop, InDesign, Illustrator, Acrobat, & Premiere. Participated in writing workshops for screenplay development. Japanese language.

EDUCATION

PACIFIC NORTHWEST COLLEGE of ART, Portland, OR                    BFA Graphic Design / Illustration

LEWIS & CLARK COLLEGE, Portland, OR                                          Japanese Language, 3 Yrs. + Study Abroad Program

OSHIMA COLLEGE, Oshima, Japan                                                    Advanced Japanese Language

 

MILITARY SERVICE

UNITED STATES NAVY/ Naval Intelligence Reserve Program            Illustrator Draftsman / Signalman, Petty Officer 2nd Class

                  DEFENSE INTELLIGENCE AGENCY, Washington, D.C.

                  PEARL HARBOR NAVAL STATION, Hawaii

                  WHIDBEY IS. NAVAL AIR STATION, Washington

                  U.S.S. BLUE RIDGE, Yokosuka, Japan

                  U.S.S. THOMASTON, San Diego, California

                  U.S.S. HIGBEE, Seattle, Washington

                  U.S.S. MCKEAN, Seattle, Washington                 

CAREER SUMMARY

Successfully led award winning advertising creative departments in New York City, San Francisco, and Portland, Oregon. Seeking position with dynamic marketers to bring preeminent creative capability and high-level marketing acumen to help foster great work and cultivate a rewarding work environment.

 

WORK HISTORY

 RA BENTLEY ADS

New York / Portland     2008 - present   

                      Creative Director / Graphic Designer / Freelance Creative Consultant

                      AD ART SHOW, DROPTINE SPIRITS, LOWELL HOTEL, NASA, MOON

                      EXPRESS, PROHIBITION DISTILLERY, RIM (72 and Sunny)

 

GREY 

San Francisco     2006 - 2007

                      Executive Creative Director

                      BMW, NOKIA, SANDISK, BEAT MUSEUM, EXPERIAN

  

MERKLEY+PARTNERS

New York     2004 - 2005

                      Group Creative Director

                      MERCEDES-BENZ

 

BIG ADS NYC

New York     2000 - 2004

                      Freelance Executive Creative Director / Creative Director / Film Director

                      ALZINFO.ORG, SALOMON SKIS & SNOWBOARDS, BANK of AMERICA

                      (INTER PUBLIC GROUP), VERIZON (LOWE)

 

AMMIRATI PURIS LINTAS / LOWE

New York     1998 - 2000

                      Executive Creative Director

                      AIR FRANCE, BACARDI, BURGER KING, BRUT, DELL, FINLANDIA,                                FOUR SEASONS, IRIDIUM, LEGO, RCA, UPS

 

HILL, HOLLIDAY / ALTSCHILLER

New York     1996 - 1997

                      Executive Creative Director

                      BOAR’S HEAD, POPEYE'S, SONY, SOUTHERN COMFORT

 

WIEDEN+KENNEDY

Portland, Oregon     1995 - 1996

                      Art Director

                      NIKE, COCA-COLA, MICROSOFT, OREGON TOURISM

   

BIG ADS

Portland, Oregon     1991 - 1995 

                      Creative Director / Owner

                      ARTISTS for HATE-FREE AMERICA, PRISON BLUES, 

                      HANFORD HEALTH NETWORK, SMART PARK, GOLD'S GYM

 

KATSU KIMURA & PACKAGE DIRECTION CO.

Tokyo, Japan     

                      Internship with Package Designer, Katsu Kimura

  

 

Bio

Marry a big idea

with a beautiful image

I’m an award winning advertising creative director, with worldwide, multi-channel marketing campaigns in my portfolio.

 

What you'll see is my attempt to make ads as beautiful as possible, to entertain and have reverence for every viewer interrupted by them. I’ve learned those things from some of the great masters of advertising and design, such as Dan Wieden, Lou Dorfsman, Susan Hoffman, John Jay, Ralph Ammirati, Katsu Kimura, and Ikko Tanaka. I've worked with directors Tarsem Singh and Tony Kaye, and world renowned 

photographers like Martine Franck—and honored to have spent time with her and husband Henri Cartier-Bresson, whose conversations and walks through Paris I'll never forget. My biggest influences, besides those mentioned, are Milton Glaser, George Lois, Helmut Krone, Bill Bernbach, A. M. Cassandre, Pablo Picasso, David Lean, Ruth Ansel, Michelangelo Antonioni, Jacques Tati, Dieter Rams, and

Andy Warhol.

I've been the executive creative director of a number of large advertising agencies in New York City, a worldwide creative director managing global brands with numerous creative departments around the world, and started my first agency in Portland, Oregon called BIG ADS, where our work regularly won top awards at the One Show, Communication Arts Annuals, New York Festivals International Advertising Awards, the Addys, and local Portland show, Rosey's. Today I operate as a creative consultancy called RA Bentley Ads in Portland, Oregon where I handle all marketing and advertising for 2 different distilleries and an art show called AD ART SHOW, all in New York City.

 

In my position managing creative departments, I looked for and fostered creative talent in the direction of the big idea and beautiful image. I have a passion for teaching and was an instructor for advertising art direction at the Pacific Northwest College of Art, and taught advertising concept for portfolio classes at the Ad House in New York City.

 

I was a design intern for the package designer Katsu Kimura in Tokyo while his studio, Package Direction Company created the second-generation packaging for Apple’s Macintosh computer, and where drawing tables were being replaced by those same simple 128 kB Macs.

 

I spent 10 years in the U.S. Navy as an Illustrator Draftsman creating some of the first digital publications for Naval Intelligence. I have a drawing hanging in the Pentagon of the U.S.S. Blue Ridge, Flagship of the 7th Fleet, one of 4 ships I served on. I was certified as a rescue swimmer for Naval amphibious operations. And, for 6 months, I was one of five crew members aboard a 51’ sailboat in the Pacific Ocean, at one point surviving 8 days sailing through a typhoon with 100 mph winds and 40 foot seas between Japan and Guam. So, needless to say, I have a deep appreciation for life on this planet, and can handle high pressure situations in any storm.

 

Thank you. 

Roger Allen Bentley