ROGER ALLEN BENTLEY
PORTFOLIO
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ROGER ALLEN BENTLEY
CAREER SUMMARY
Pioneering U.S. Navy artist, and award winning advertising creative director and package designer, led creative development for well-known brands at ad agencies in New York City, San Francisco, and Portland, Oregon. Seeking innovative marketers to bring effective big ideas to life.
WORK HISTORY
RA BENTLEY ADS
New York / Portland 2008 - present
Executive Creative Director / Graphic Designer / Freelance Creative
AD ART SHOW, DROPTINE SPIRITS, LOWELL HOTEL, NASA, MOON
EXPRESS, PROHIBITION DISTILLERY, RIM (72 and Sunny)
GREY
San Francisco 2006 - 2007
Executive Creative Director
BMW, NOKIA, SANDISK, BEAT MUSEUM, EXPERIAN
MERKLEY+PARTNERS
New York 2004 - 2005
Group Creative Director
MERCEDES-BENZ
BIG ADS NYC
New York 2000 - 2004
Freelance Executive Creative Director / Creative Director / Film Director
ALZINFO.ORG, SALOMON SKIS & SNOWBOARDS, BANK of AMERICA
(INTER PUBLIC GROUP), VERIZON (LOWE)
AMMIRATI PURIS LINTAS / LOWE
New York 1998 - 2000
Executive Creative Director
AIR FRANCE, BACARDI, BURGER KING, BRUT, DELL, FINLANDIA, FOUR SEASONS, IRIDIUM, LEGO, RCA, UPS
HILL, HOLLIDAY / ALTSCHILLER
New York 1996 - 1997
Executive Creative Director
BOAR’S HEAD, POPEYE'S, SONY, SOUTHERN COMFORT
WIEDEN+KENNEDY
Portland, Oregon 1995 - 1996
Art Director
NIKE, COCA-COLA, MICROSOFT, OREGON TOURISM
BIG ADS
Portland, Oregon 1991 - 1995
Creative Director / Owner
ARTISTS for HATE-FREE AMERICA, PRISON BLUES,
HANFORD HEALTH NETWORK, SMART PARK, GOLD'S GYM
KATSU KIMURA & PACKAGE DIRECTION CO.
Tokyo, Japan
Internship with Package Designer, Katsu Kimura
QUALIFICATIONS
CREATIVE MANAGEMENT—As worldwide creative director, led teams across Ammirati Puris Lintas’ global network to launch advertising campaign for Iridium, first hand-held satellite phone, in TV, print, digital, and direct response translated into 35 languages across the globe. Helped win Bank of America new business pitch as executive creative director for Inter Public Group coordinating creative execution across all marketing disciplines of the holding company. APL executive creative director on GMC during creation of long running “Professional Grade” campaign, as well as new business wins Dell Computer, Finlandia Vodka worldwide, and Lego worldwide. As Grey San Francisco ecd, managed integration of traditional and digital creative departments increasing the agency’s digital capabilities and winning BMW digital account. Awarded One Show Gold for Nike Tennis at Wieden+Kennedy, Silver for Prison Blues at BIG ADS, and took Grey SF from 5 to over 50 Addy awards in just one year.
ART DIRECTION—Collaborated with senior management at Coca-Cola, as Wieden+Kennedy art director to create Coke’s Cricket World Cup “Red” campaign in India that took brand from zero to over 60% market share in the region. As group creative director on Mercedes-Benz created and integrated brand advertising across all channels including TV, print, web, and collateral for newly redesigned S-Class, first CLS, newly redesigned M-Class, and first R-Class vehicle launches. For Verizon, created graphic design system for retail and packaging for phones, as well as first on-screen texting graphics to help brand achieve role of #1 mobile provider in U.S. For RIM, developed launch video and layout for graphic user interface on first Blackberry Playbook tablet, getting over 2 million hits first month online.
BRANDING—Developed master-brand guidelines for Verizon. Managed cross-channel brand integration for Mercedes-Benz. Rebranded Bank of America advertising and design assets across all consumer touch points for both online and interior banking environments, including ATM kiosks and lobbies. Created the brand for Prison Blues.
STRATEGY—Worked closely with Wieden+Kennedy planners to create successful cross cultural ad campaign for Coca-Cola in India, Pakistan, and Sri Lanka. Developed strategic analysis and brand planning for creating Goldman Sachs’ global launch ad campaign during their Initial Public Offering, second largest in U.S. history.
ADVERTISING/DESIGN INSTRUCTOR—Taught courses in advertising layout & design, including art direction & copywriting at Pacific Northwest College of Art. Instructor for advertising portfolio development classes at Ad House, NYC, guiding students through process of creating engaging portfolios.
SKILLS
World-class presenter. Expert typographer, calligrapher, and illustrator. Proficient in Adobe programs Photoshop, InDesign, Illustrator, Acrobat, & Premiere. Learned Japanese in order to do internship in Tokyo.
EDUCATION
PACIFIC NORTHWEST COLLEGE of ART, Portland, OR BFA Graphic Design / Illustration
LEWIS & CLARK COLLEGE, Portland, OR Japanese Language, 3 Yrs. + Study Abroad Program
HAKUOH UNIVERSITY, Oyama, Japan Advanced Japanese Language
MILITARY SERVICE
UNITED STATES NAVY/ Naval Intelligence Reserve Program Illustrator Draftsman / Signalman, Petty Officer 2nd Class
DEFENSE INTELLIGENCE AGENCY, Washington, D.C.
PEARL HARBOR NAVAL STATION, Hawaii
WHIDBEY IS. NAVAL AIR STATION, Washington
U.S.S. BLUE RIDGE, Yokosuka, Japan
U.S.S. THOMASTON, San Diego, California
U.S.S. HIGBEE, Seattle, Washington
U.S.S. MCKEAN, Seattle, Washington
Bio
Marry a big idea
with a beautiful image
With Henri Cartier-Bresson
& Martine Franck
on their terrace in Paris.
I’m an award winning advertising creative director, with worldwide, multi-channel marketing campaigns in my portfolio.
What you'll see is my attempt to make ads as beautiful as possible, to entertain and have reverence for every viewer interrupted by them. I’ve learned those things from some of the great masters of advertising and design, such as Dan Wieden, Lou Dorfsman, Susan Hoffman, John Jay, Ralph Ammirati, Katsu Kimura, and Ikko Tanaka. I've worked with directors Tarsem Singh and Tony Kaye, and world renowned
photographers like Martine Franck—and honored to have spent time with her and husband Henri Cartier-Bresson, whose conversations and walks through Paris I'll never forget. My biggest influences, besides those mentioned, are Milton Glaser, George Lois, Helmut Krone, Bill Bernbach, A. M. Cassandre, Pablo Picasso, David Lean, Ruth Ansel, Michelangelo Antonioni, Jacques Tati, Dieter Rams, and
Andy Warhol.
I've been the executive creative director of a number of large advertising agencies in New York City, a worldwide creative director managing global brands with numerous creative departments around the world, and started my first agency in Portland, Oregon called BIG ADS, where our work regularly won top awards at the One Show, Communication Arts Annuals, New York Festivals International Advertising Awards, the Addys, and local Portland show, Rosey's. Today I operate as a creative consultancy called RA Bentley Ads in Portland, Oregon where I handle all marketing and advertising for 2 different distilleries and an art show called AD ART SHOW, all in New York City.
In my position managing creative departments, I looked for and fostered creative talent in the direction of the big idea and beautiful image. I have a passion for teaching and was an instructor for advertising art direction at the Pacific Northwest College of Art, and taught advertising concept for portfolio classes at the Ad House in New York City.
I was a design intern for the package designer Katsu Kimura in Tokyo while his studio, Package Direction Company created the second-generation packaging for Apple’s Macintosh computer, and where drawing tables were being replaced by those same simple 128 kB Macs.
I spent 10 years in the U.S. Navy as an Illustrator Draftsman creating some of the first digital publications for Naval Intelligence. I have a drawing hanging in the Pentagon of the U.S.S. Blue Ridge, Flagship of the 7th Fleet, one of 4 ships I served on. I was certified as a rescue swimmer for Naval amphibious operations. And, for 6 months, I was one of five crew members aboard a 51’ sailboat in the Pacific Ocean, at one point surviving 8 days sailing through a typhoon with 100 mph winds and 40 foot seas between Japan and Guam. So, needless to say, I have a deep appreciation for life on the dry parts of this planet, and can handle high pressure situations in any storm.
Thank you.
Roger Allen Bentley