Campaign to promote the museum dedicated to the Beat Generation poets and writers like William S. Burrows and Jack Kerouac.

Campaign to promote the museum dedicated to the Beat Generation poets and writers like William S. Burrows and Jack Kerouac.

Campaign to promote the museum dedicated to the Beat Generation poets and writers like William S. Burrows and Jack Kerouac, and in this case, the event that spawned the name, "the beats", the crash landing and discovery of remnants from the craft that landed back on Earth in pieces across Northern California.